Progammatic update: August 2022

New month, new programmatic update! This month’s news items are as following:

• The Highlights of July & August
• In the spotlight: Formula 1 Channel
• An incredible offer for the Dutch GP
• Native IEX advertising capabilities
• And lastly: A big reinforcement of the [M]media team

Enjoy reading!

Highlights | August 2022

Last weekend’s race in France was phenomenal and the expectations for the next race are high. Will Max score his first win in Hungary and remain in the lead? Our publishers are expecting increased traffic during the Formula 1 races.

The races bring great opportunities and a Formula 1 fan certainly does not want to miss a moment.

Publishers that will pay full attention to this:

• GPToday
• GP33
• Racingnews365
• Autoblog
• F1Maximaal
• Motorsport

Explore our full network here

After last year’s success, it’s time for the next edition of Zandvoort GP in 2022. Max won the GP in his own country last year, we hope to see the same result this year.

To get ahead of things, we have several great offers running before and during the Dutch GP. By doing so, you can really put your brand in the spotlight during this event. If you’ve become curious about the advertising options, please get in touch with us. 

Check out the offers for the Dutch GP 2022 here

IEX Media | Quantum Native

As of this month it’s possible to use Quantum native advertising on our Finance channel, also known as the titles of IEX Media. This broad portfolio, consisting of twelve titles for people interested in equities, investing and crypto, has an enormous reach in the Netherlands within a wealthy target group. A great opportunity for advertisers who want to reach this target group and bring their brand to the attention of this financial world.

Read more about the possibilities here

Our new colleagues: Noah Berry, Isame Boukamir and Lex Oostweegel

We are pleased to welcome our new Jr. Sales managers Noah, Isame and Lex. These three men joined the [M]media sales team on the first of May. To get to know them better, we asked them several questions, as we always do.

Read the Q&A of our new sales acquisitions on our blog page.

We warmly welcome the three of them and wish them great success in their careers at [M]media.

Have you become curious about the possibilities or do you have another idea in mind?

Please feel free to get in touch with us. We are happy to think along with you about the creative implementation of your campaigns.